By: vladimir On: June 14, 2016 In: Blog Comments: 0
Argentinian regional daily leads Digital Transformation Index
Miami June 14th 2016 La Voz del Interior, Local Cordoba, Argentina newspaper owned by Grupo Clarin, currently holds the biggest score at the Media Transformation Scorecard (MTS) amongst over 50 participating members. The MTS tool allows media owners and executives to evaluate their medium’s digital transformation status, announced today the Inter American Press Society (SIP).
Utah’s Deseret Digital Media and Mexico’s Televisa hold second and third place respectively.
The MTS is based on a 108 questions questionnaire divided in three categories, Audience, Content, and Monetization.
The Inter American Press Society and cliclogix Americas will present the study’s first phase results during the next SIPconnect conference that will take place in Miami on June 29- July 1st 2016.
“SIP connect is the ideal forum to present this first study about media transformation, all the main participants will be present at the event” said Ricardo Trotti, SIP’s executive Director, who also added that this study allows its members to explore growth opportunities.
To participate on it just click on scorecard.cliclogix.com and register to compete the questionnaire. Participants will have free access to the scorecards for three months, and all participants to SIP connect will receive a free copy go the study, Announced SIP.
“We have designed an attractive graphic interface that allows the executives of one or more media to evaluate and identify opportunities in the three business pillars, and compare themselves with other media,” said Rafael Bonnelly Ricart, cliclogix Americas CEO
The Inter American Press Association is a non profit organization dedicated to defend the freedom of speech and freedom of the press all over the Americas.
cliclogix Americas Inc cliclogix.com  is a company founded in 2011 who’s mission is to accelerate its clients and partner’s digital projects and business development.
For more information about the Media Transformation Scorecard or cliclogix Americas please email us to info@cliclogix.com

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